Heather Hershey is Research Director for IDC Worldwide Digital Commerce practice. Ms. Hershey’s core research coverage includes digital commerce applications targeting businesses of all sizes and industries (B2C, B2B, B2B2C); Product Information Management (PIM) and syndication applications; Commerce personalization, search, and merchandizing applications; CPQ and order management applications; Digital marketplaces; Headless digital commerce; Enterprise partnership/integration strategies among digital commerce, supply chain, marketing, and content management vendors; Commerce experience management across channels, Digital shelf trend; and AI-enabled or Intelligent commerce.